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FAQ - Product/Oral Health

  • Tooth Polish: powerful TREATMENT paste that acts like a scrub to remove tough/stubborn coffee, tea, tobacco stains that make our teeth look yellow.
  • Toothpaste: daily cleaning paste and maintenance of teeth whiteness.

Both Tooth Polish works effectively in removing caffeine and tobacco stains.

Both contain Bamboo Charcoal and Virgin Coconut Oil which are the key ingredients for:

  • brightening/whitening and detoxing.
  • absorbs the bacteria that causes bad breath.

DIFFERENCE is the additional healing ingredients.

Natural Tooth Polish (black tube) has Clove Oil & Vitamin C:

  • helps heal bleeding gums and mouth sores.

Natural Tooth Polish - Sensitive (grey tube) has Organic ECOCERT Certified Propolis from France:

  • helps minimize plaque build-up, cavities and inflammation.
  • makes it suitable for people with SENSITIVE teeth and gums

Both Toothpaste are powerful cleaning and brightening solutions to be used DAILY.

No Stain Toothpaste: use every NIGHT

  • has bamboo charcoal to remove light food + drink colouring stains on the surface of teeth.
  • perfect for daily maintenance of teeth brightness and gum care.

No Pain Toothpaste: use every MORNING

  • "NO-charcoal" toothpaste perfect for daily squeaky cleaning – cleans and protects gum.
  • regular brushing helps prevent tooth decay.
  • long-lasting fresh breath.

We don't just remove the toxic ingredients found in traditional toothpastes; we swap to 100% safe, natural alternatives that clean and protect just as effectively.

We worked for over a year with scientists to find safe, clean alternatives to the chemicals placed in big pharma toothpaste.

All our products are FREE from:

Fluoride, Saccharin, Parabens, Alcohol, Sodium Lauryl Sulfate (SLS), Bleaches, Titanium Dioxide, Triclosan, Parabens, DEA, Propylene Glycol, Petroleum, Artificial Flavours or Colour, Harmful Chemicals.

And …. absolutely NO Animal Testing!

Our products are formulated by our founder with scientists from UPM, tested by dentists - designed to help remove stains on the SURFACE of teeth (EXTRINSIC staining).

Our main focus is to provide a natural solution for adults looking to whiten their yellow teeth easily.

Then we chose to have all our products Fluoride-Free because based on feedback/research, many people were telling us that they are more sensitive/allergic to fluoride as they age.

We have nothing against fluoride at all as our teeth actually benefit from it, especially children. But the problem is there is already so much in our water and regular toothpaste. Fluoride can be hazardous in high doses as it can lead to defects in the tooth enamel like streaks and even brown discoloration over time.

So, we decided to offer alternatives to adults who want Fluoride-Free Oral Care as most toothpastes in the market contain fluoride.

Adults who still want fluoride in their oral care routine can continue to use other brand's toothpaste instead of ours. In fact, we encourage our customers to rotate use of our toothpaste with other toothpaste with fluoride.

It’s designed to help remove stains on the SURFACE of teeth (EXTRINSIC staining).

  • The unique combo of the two main ingredients – Bamboo Charcoal and Virgin Coconut Oil - binds with rough parts on our teeth, usually surface stains and plaque, making it easier to remove the tough yellow substances.
  • Once the charcoal has been given enough time to stick to our teeth, it can be removed and takes the plaque, food particles and surface stains with it.
  • This is how it succeeds in removing tough stains on teeth effectively. It polishes teeth, removes stains without harming the enamel.

Your teeth will gradually start to regain its original brighter shade once the tough stains are removed bit by bit.

No, it won't .... but only if used as directed and intended (directions published on product label and website).

Each of our products contain a safe amount of charcoal which makes the paste non-abrasive and gentle on teeth and gums. Other ingredients are added for its healing benefits.

Our products are formulated with scientists at UPM and tested by dentists.

  • Over a year of RDA tests were done on various types of teeth to ensure that our formulation has the right ratio of ingredients (especially charcoal) that could remove stains effectively without harming the enamel and results were evident.
  • We also had an external 3rd party lab in Penang do an abrasion test against 2 other charcoal-based toothpaste products from US & UK. Our product was the least abrasive.

However, it's important to note that charcoal is a super detoxifying agent and on its own is a strong harsh compound.

Even though only a small percentage is used in our formulation with other soothing agents like coconut oil, propolis, etc, it can still be strong for some teeth & gums conditions.

Using more than recommended may result in side-effects we published: Safety & Allergy Guidelines

It all depends on how tough, thick, stubborn the stains are on each person's teeth surface.
Since all our products contain only natural ingredients, in general it does take longer to see results even when used diligently as compared to a product with chemical/bleaching ingredients in it.

  • Most of us are born with natural yellow teeth, so our teeth will still look yellowish (and not necessarily bleached-looking white) but much brighter as the unnecessary tough stains on the surface of teeth are gradually removed making our teeth look naturally brighter and feel cleaner.
  • Our human bodies are very different from each other, and our teeth enamel is also different from each other.
  • Some people have stains that can be easily removed, and some people have much tougher stains from years of staining.
  • That is why some of our customers start seeing results just after a few days while others take much longer (like months) to see results because their stains are much thicker and harder to remove.
  • You can see the different result timelines here: Customers Real Results


  • The best way to see the difference tooth-by-tooth when using our Tooth Polish - Take a before-use photo (in daylight), 3-4 weeks later take after-use photo (in natural light too!).

Unfortunately, there is no such thing as a permanent whitening treatment in the market because we stain our teeth daily

Even whitening treatment by dentists only lasts for a few months.

We stain our teeth daily from the various items we consume so maintenance and consistency is key.

We have customers who use our products and see great results then stop using it. A few months later they start using again because their teeth turned yellow again from daily consumption.

Our products are formulated by scientists at Universiti Putra Malaysia and tested by dentists.

Over a year of RDA tests were done on various types of teeth to ensure that our formulation could effectively remove the tough stains on the surface of teeth without harming the enamel. Results were evident.

We also had an external 3rd party lab in Penang do an abrasion test against 2 other charcoal-based toothpaste products from US & UK. Our product was the least abrasive.

Our products are manufactured at a Malaysian GMP certified factory.

As required by law, all of our products are registered and approved to be sold/distributed to the public by Malaysia Ministry of Health (KKM/MOH).

KKM/MOH Notification Registration:

Tooth Polish : NOT230804064K
Tooth Polish - Sensitive : NOT230804065K
No Pain Toothpaste : NOT230805562K
No Stain Toothpaste : NOT230804066K

Our charcoal-based are formulated to remove surface stains making teeth look whiter & brighter.

There are 2 types of Tooth Polish for stubborn coffee/tea/tobacco stains and 1 type of Toothpaste for light food stains.

You can see the summary the difference here for easy & better understanding:

It's up to you to decide which product suits you as it depends on how tough your stains are on the surface of your teeth.

Our best seller is our Tooth Polish range which is an Intense Whitening Solution, so the paste is concentrated & strong so that is why using only a pea-sized amount is more than enough for 3 - 4 times/week. 

You can try a Tooth Polish first, so that you can polish off the stubborn stains accumulated on the surface of your teeth over the years, then add on the Toothpaste for maintenance later on, if you prefer.

If the stains on the surface of your teeth are not thick and tough, then the charcoal-based toothpaste is good enough as it is a Gentle Whitening Solution.

But it takes longer to brighten teeth as it is only able to remove light food stains. It's not as effective in removing the tough/stubborn stains that's accumulated over the years on the surface of our teeth.

For really tough stains, our Tooth Polish range works better as it's more intense.

Unfortunately, conditions like fluorosis, too much medication intake, etc that results in stain/discolouration within the teeth (meaning embedded inside the enamel) is irreversible - the effects are already in the body system/enamel so no natural product or chemical bleaching treatment can fully remove it.

Our Tooth Polish helps remove stains on the SURFACE of teeth (EXTRINSIC staining).

However, we have customers with these conditions try it and they find it does help brighten their teeth because it polishes off the stains on the surface of the teeth.

Our high-performance, fluoride free toothpaste range not only cleans well but takes a revolutionary approach to relieving sensitive teeth.

We've added plenty of natural ingredients with healing properties that makes it gentle for all types of teeth especially for those with sensitive teeth and gums.

Our products are formulated with scientists at UPM, tested by dentists. All are fluoride free and SLS free and each ingredient is registered with KKM, approved and safe.

Safe for all ages even for kids to use as it contains only natural ingredients. We have a lot of families with kids using it. 

However, our charcoal-based whitening products are best used by teenagers. Younger kids can use our day toothpaste (No Pain Toothpaste) safely. It has Coconut Oil & Miswak that helps combat cavities, plaque & tooth decay.

We also suggest having a look through our Safety & Allergy Guidelines for more better understanding.

KKM/MOH does not allow any natural toothpaste without fluoride to make claims related to preventing or reducing cavities. 

That being said, cavities are caused by the bacteria in plaque that eat through our enamel and create a cavity. 

With regular brushing, our toothpaste made from various healing ingredients can help minimize plaque build-up and effectively maintain oral health.

We haven't done any specific test on plaque removal/build-up so we can't claim that it does.

However, we have received feedback from some of our regular users and amongst our team as well that there is noticeably much less plaque build-up since using our products.

We as a brand still do not claim that it does as there is no valid scientific proof but what these customers may have experienced is that using our product does help in reducing further plaque or tartar build-up and not necessarily the removal of it.

We highly recommend proper scaling treatment by a professional dentist works best in the removal of plaque/tartar.

Our products are safe to use even with braces as it contains only natural ingredients so won't harm the braces at all.

We have a lot of customers who wear braces to buy our product.
The feedback we received from customers wearing braces is that our tooth polish is able to clean their teeth better as it is a strong paste and can remove the stains and particles from hard to reach areas like in between braces.

We suggest using the No Stain Toothpaste daily while braces are still on. After braces are removed, add the Tooth Polish (3 - 4 times/week) to your oral care routine to further clean and polish off any tough unwanted stains on the surface of teeth to make the new straightened teeth look much cleaner, whiter, brighter and shinier.

Yes, our products are safe to be used on any type of teeth as it contains only natural ingredients.

We have quite a few customers who have porcelain teeth, etc and have tried it ... so far no complaints and they have repeated their orders!

However, we highly suggest having a look through our Safety & Allergy Guidelines for more details before deciding to try our product.

All of our products are safe to use during pregnancy or breastfeeding as our formulation contains natural ingredients .... no harmful chemicals at all!

It's as safe as using the regular toothpaste that you use daily... possibly safer!

However, we always advise customers to have a look through our Safety & Allergy Guidelines Safety & Allergy Guidelines for more details before deciding to try our product.

Our products are formulated by our Muslim founder with scientists at UPM, tested by dentists and manufactured at a Malaysian GMP/ISO certified factory.

ALL of our products contain Natural Ingredients - Absolutely NO animal derivatives, no alcohol, no SLS, etc as stated at : Our Ingredients

Each ingredient is registered and approved to be sold/distributed to the public by Malaysia Ministry of Health (KKM). Products are classified SAFE to use by the National Pharmaceutical Regulatory Agency at Malaysia Ministry of Health (KKM). 

As required by law, the full ingredients list for each of our products is on its product packaging & website (in each product page) which you can view in detail.

Products that can be deemed vegan:

Products that are not vegan as it contains Propolis:


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